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Audience: Effects theory

Passive Audience :  This is the thought that audiences passively take in information from the media and these messages have the same effect on everyone. By this, we mean that the audience take the message from the media they consume. Active Audience:   This is the more present-time idea that the audience actively take role with and make choices regarding the media they consume. By this, we mean that the audience conduct to the media in multiple ways and sometimes take the unplanned message from the media they consume. Hypodermic Needle Theory:  This is the intimation that audiences are always passive and then take the message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  INFORMATION/SURVEILLANCE :    Learning something that you didn't know before IDENTITY: Personally relating to something  DIVERSION/ENTERTAINMENT: Escapism from your normal life RELATI...

Reception theory

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1) Preferred Reading: This is the message or ideology/ belief the producers want you to go away with eg: a McDonald's burger being shown in an advert is telling us that it is delicious and you cant get it somewhere else. 2) Oppositional reading:   This is when then the consumer takes away an opposite message or ideology/ believe than the producers want you to go away with eg: The McDonald's burger is very unhealthy and fatty. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?   The Harry Brown trailer positions the audience to respond to the teenage characters in the film by portraying the young people as bad, negative and heavily influenced by violence and it also   positions the audience to the respond to the teenagers as violent, out of control, and in need of someone older to discipline them. They are represented as an enemy in the eyes of society as they're anti-...

Audience profile Photoshop task

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Demographics: Age:13+ over Gender: Females 90% female 10% men home: city social class: working class mostly Psychographics: The psychograpics of this magazine cover is the aspirer, the reformer, the succeeder and the mainstream.  These all like to this magazine cover because these come under being 13+ female and what most females would be willing to buy.

October assessment learner response

WWW: Good understanding and use of media terminology. EBI: When analysing products, be as be as specific as you possibly can. Each mark I achieved for each question: Q1: 0/2 I think I didn't get marks because I didn't read the question properly. Next time I need to read the question slowly and carefully in order to understand it. Q2: 1/1 Q3: 2/2 Q4: 1/2 I think I didn't get full marks as I didn't use media terminology to support my answer. Q5: 1/2 I think I didn't get full marks because I didn't use the right vocabulary to support my answer. Q6: 2/3 I think I didn't get full marks because I didn't give enough detail to show I understand convention. Q7: 2/2 Q8: 2/4  think I didn't get full marks because I didn't understand that there can't be a medium and wide shot, it can only be one, not both. Also because I didn't use enough media terminology. Q9: 3/9 I think I didn't get full marks because I didn't ex...

Camera movements

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Prison break: Three camera shots used: In prison break at 0:20 one of the camera shot used is a medium shot.Two of the actors (Lincoln and Benjamin) and the setting is in frame.This shows they were having a conversation as only the waist to the head is visible. The second camera shot used is an over the shoulder shot at (1:36).We can see this as we are looking from behind Michael Scofeild and focusing on the the subject which is Lincoln. The close-up shot used at 0:49 is focusing on Sara and showing us her emotion which is unhappy and tearful.We can also tell she is unhappy as the things she is telling her son is not joyful or happy. Two camera angles: One of the two camera angles used is a low angle shot at 2:09. We can see Lincoln trying to get attention of Michael who is walking down the stairs ignoring him.The intention of a low angle shot is looking powerful and strong however in this scenario it makes Lincoln look small as he is kneeing down and begging Mich...

Shot-by-shot analysis

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The medium shot angle allows a point-of-view from another member of the policemen. This allows the consumer to see the reactions of the policemen as they're looking for the criminal. It also gives us an idea of the background which is a metro train station. This gives the consumer an idea of how busy the location is and how difficult is will be to catch the criminal as there is many people in the metro train station. This long shot of a damaged car shows the audience the necessity of the chase, this is because cars often connote speed and a chase and the fact that Tom Cruise's character is running past the car suggests that he is going to be involved in a chase too. This makes the audience feel nervous and anxious since they are so eager to find out what happens to Tom Cruise's character. This close-up of Tom Cruise shows his face with a worried and puzzled look on his face. This shows that he is in a situation that he wasn't expecting. This makes the audience...

Photo storyboard

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ESTABLISHING SHOT: We decided to the establishing shot to introduce the area. This helps the audience visualise where the scenes are going to be located which in this scenario is the school. This long shot is taken to to show us that the victim is reading her book also a high angled camera shot to show how weak and small the victim is. This next picture is an over the shoulder view as the bully is trying to sneak up on their potential next victim. Normally this shot is used in a conversation between two people, however we chose this shot as it has a sense of a tense and strange atmosphere. Also there is a high angle shot going down to a low angle as a sense of dominance of two people. Thus next shot that was taken , is a medium shot of the victim hearing someone behind her. we chose this shot as it is easier to see the expressions on the girls face of her being shocked. This is a medium close up but of the book in this case instead of the persons face as we wa...