Audience: Effects theory

Passive Audience: This is the thought that audiences passively take in information from the media and these messages have the same effect on everyone. By this, we mean that the audience take the message from the media they consume.

Active Audience: This is the more present-time idea that the audience actively take role with and make choices regarding the media they consume. By this, we mean that the audience conduct to the media in multiple ways and sometimes take the unplanned message from the media they consume.
Hypodermic Needle Theory: This is the intimation that audiences are always passive and then take the message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

INFORMATION/SURVEILLANCE:  Learning something that you didn't know before
IDENTITY: Personally relating to something 
DIVERSION/ENTERTAINMENT: Escapism from your normal life
RELATIONSHIPS: Forming relationships with characters or celebrities so you're invested in what happens to them next.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures (use media terminology from Uses and Gratifications theory - notes outlined above). 

In the clip the audience gains information and entertainment. This means as they're watching this documentary, they receive information about what the narrator is teaching the consumers about and they are being entertained because the documentary allows them to feel escapism from their everyday life. Information being said throughout the documentary enables the consumers to understand the life of the ocean across the world and they interpret lots of new facts that to help the gain a stronger knowledge about the life in the ocean. Seeing other living beings gives a feeling of amazement as they're discovering the world below.