1) What are the key conventions of music video? Music videos typically feature:fast paced editing, different camerawork, actors, performance elements. Can also feature visual effects as well as intertextuality Music videos are designed as a promotional device to sell artists music and help the audience want to go to their concerts. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. -Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos. 3) When did music videos first become a major part of the music industry? - In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films) 4) What l...
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