Shanice GCSE Media Blog

1) What does BAME stand for? BAME is a term long used in the UK to refer to black, Asian and minority ethnic people. 2) Why is there a need for blood in the BAME community?   We  need donors  from all communities and ethnic backgrounds to  donate blood  so we can meet the needs of all patients in England now and in the years to come, a number of  blood  conditions, like sickle cell disease which is treated through  blood t ransfusions, most commonly affect black, Asian and minority ethnic people. 3) What does this advert want people to do once they've seen it ('call to action')? The call to action in this video is to give blood and that can save a life. 4) Why is the advert called 'Represent'? The advert is called Represent because it is representing every ethnic background. Also the 'e' is in the colour red to represent the colour of blood. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of thr

1) What year was the advert produced? This advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? Women were represented as housewives and stay at home mum's who dress for no occasions and always look good for their husband. This advert makes women seem as if they enjoy cleaning and even have to be overdressed for it. For example the smile on the woman's face denotes enjoyment and connotes excitement as what she is currently doing. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? It promotes the product because it says 'OMO makes whites bright' because it rhymes and it is a small catchy sentence which attracts customers to buy the product.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  She is dressed in nice clothes wearing an excessive amount of make up and very

WWW- Tatler analysis is really strong. You are starting to show understanding by using words like ‘consumers’ and ‘subverted’ and ‘taglines’ accurately. Good on social contexts, shows a mature understanding of this hard concept. EBI- Where you identify conventions, you need more specific textual detail from the covers e.g. when you are talking about cover lines, please discuss more than one. Excellent written English and understanding of media terms but now you need to apply more of these terms in your own work. For the Representation part, think CAGE (class, age, gender, ethnicity) LR- Please pick 2 of the extension tasks Grade 8/9 extension tasks 1) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc. The front cover engages the audience because of the way they put the cover lines in bold and use quick and snappy sentences for example "Oops, all my clothes fell off"  Which is fi

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Stereotypes i can identify in the 1950's and 1960's adverts are -all women were housewives / are domestic -women are bad drivers / women are silly and get into accidents  -a women is portrayed as a mans accessory / controlled by men 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. -women are obsessed with their appearance  -women aren't interested in athletic things 5) How do your findings su

1) What key conventions of an advert can you find and what are the connotations of each one? The conventions of the advert is a women with a bruised eye. The connotations of this would be that we don't always see domestic abuse happen, it can be covered by the littlest things. 2) For each convention, write about how this appeals to a target audience.  The target audience would appeal to women going through the same thing but not knowing how to deal with it or people who strongly disagree with domestic violence. 3) What is the USP (unique selling point) of the product and how do you know? The unique selling point is of the women's eyes. One that is all pretty and one that is all bloody and red showing that you can hide the pain but you can not hide the abuse being done. It gives a strong message out using a Muslim women because domestic violence isn't reported in certain communities. Extension task If you have completed an in-depth analysis o