Shanice GCSE Media Blog

Industry 1) How were One Direction formed and how is this reflected in the music video for History? They were formed on X Factor as individual acts however Simon Cowell decided to join them together as one boy band. This helped form the music video as it highlights the "history" of One Direction from the beginning of their auditions. 2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.) Vertical integration is when one conglomerate owns different companies in the same chain of production. (Syco Records and Sony) 3) What is horizontal integration? (See link above for help again!) Horizontal integration is when one company buys other companies at the same level of distribution. (Simon Cowell and Sony) 4) How has technological convergence changed the way audiences consume music videos? It has changed the way audience consume music videos as they are now available everywhere on any digital platform

1) What are the key conventions of music video? Music videos typically feature:fast paced editing, different camerawork, actors, performance elements. Can also feature visual effects as well as intertextuality   Music videos are designed as a promotional device to sell artists music and help the audience want to go to their concerts. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. -Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos. 3) When did music videos first become a major part of the music industry? - In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films) 4) What launched i