OMO advert: blog task

1) What year was the advert produced?
This advert was produced in 1955.

2) How were women represented in most adverts in the 1950s?
Women were represented as housewives and stay at home mum's who dress for no occasions and always look good for their husband. This advert makes women seem as if they enjoy cleaning and even have to be overdressed for it. For example the smile on the woman's face denotes enjoyment and connotes excitement as what she is currently doing.


3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
It promotes the product because it says 'OMO makes whites bright' because it rhymes and it is a small catchy sentence which attracts customers to buy the product. 


4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
 She is dressed in nice clothes wearing an excessive amount of make up and very feminine red lipstick with her hair done nicely. She is placed to the side of the image with the washing in the centre almost as though the washing is more important and she is hanging up the washing with an excited smile on her face.

5) Why is a picture of the product added to the bottom right of the advert?

The picture of the product is always on the poster to remind you what it looks like for when you buy it in the stores.

6) What are the connotations of the chosen colours in this advert?
The connotations of the chosen colours of the product in the advert is the colours are linked to the colours of the products boxing and therefore is the colour scheme and the colours represent the British flag.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text uses language to make the consumer want to buy the product by the repetition of the word 'bright' and the weasel words 'much more'.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representation of women in this poster is amazing and respectable housewives, mothers and maids who are excited to clean because they are using OMO washing powder.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers of the advert want the audience to think that OMO will make you happy when you use it for cleaning clothes. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reader for this is that this advert is extremely sexist in all the messages they are putting across and should never have been published.