'Advertising key conventions'.

1) What key conventions of an advert can you find and what are the connotations of each one?

The conventions of the advert is a women with a bruised eye. The connotations of this would be that we don't always see domestic abuse happen, it can be covered by the littlest things.

2) For each convention, write about how this appeals to a target audience. 

The target audience would appeal to women going through the same thing but not knowing how to deal with it or people who strongly disagree with domestic violence.

3) What is the USP (unique selling point) of the product and how do you know?

The unique selling point is of the women's eyes. One that is all pretty and one that is all bloody and red showing that you can hide the pain but you can not hide the abuse being done. It gives a strong message out using a Muslim women because domestic violence isn't reported in certain communities.

Extension task

If you have completed an in-depth analysis of an advert of your choice, do some additional research into creative or powerful print advertising. 

Task: Find a an example of a print advert for EACH of the following:

1) A clear brand identity

USP: Its famous “Just Do It” slogan, and its distinctive swoosh logo differentiate its products from the competition. The Nike brand was based on a philosophy that everyone is an athlete and Nike has the footwear and apparel to help people realise their ambitions.

2) A shocking or controversial idea

USP:Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals

3) An emotional connection to audience

 USP: Brands have recognised the popularity of emotional content, more and more companies have focused on creating inspirational and moving adverts. This is to get people to sympathise with the child on the advert.

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

USP: In this advert they are trying to say that, people have to learn to park carefully, just like how the hedgehog is the middle of the two fishes in the bag of and if the hedgehog moves in a certain way  it will pop the bag of water and the fish will die.

5) A foreign advert that you can understand despite the language barrier

USP: In this advert Brands Use Feelings to Get People to relate to, Studies show that people rely on emotions, rather than information, to make brand decisions and that emotional responses to adverts are more influential on a person's intent to buy than the content of an advert.