Blog tasks: Daily Mirror case study

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Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title block of the newspaper
 
Incentive: special offer/voucher etc

Pug: Something to catch the readers eye


Splash Head: The lead story


 Slogan: Sums of ethos of newspaper


 Dateline: The date the newspaper was published


Kicker: Story at top of paper to draw interest in content 


 Byline: Gives the name of the article writer 


Standfirst: Introductory paragraph usually in bold


2) How much does a copy of the Daily Mirror cost?
The daily mirror costs £1.20

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
-Megan M/arkle's Dad will walk her down the isle
- Kev from Corination street is held by cops over assault

 4) Why is the choice of news story on the CSP front page typical of a tabloid newspaper?
Tabloids tend to be easier to read, shorter articles and include more photographs.  They report on major news, but also include a lot of showbiz gossip, entertainment and sport.  They tend to be the better sellers.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
More images than initial text and a lot of headlines are included.
Audience

1) What is the target audience for the Daily Mirror?
The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Surveillance- it provides information about the world 
Diversion/Entertainment & Personal Relationships- Meghan Markle and "Corrie Kev"
Personal Identity- news selected reflects on the life and political view of the Mirror readers.

4) Why are print newspapers generally read by older audiences?

Print newspapers are traditionally read by older audiences as they buy newspapers more often whereas the younger generation are more into news through social media or online.

5) How is the 'Back from the Red' local election story on the double page spread constructed to appeal to Daily Mirror readers? 
The Mirror readers are predominately Labour party voters as according to demographics of the political view in the UK, the working class are usually labour party voters therefore this will appeal to the audience since it favours the left wing over conservatives.


Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the double-page spread politics story.
Reinforces that the ' Tories' should have lost

2) How does the Daily Mirror represent the Labour Party and its MPs. Look at the double-page spread politics story.
The Daily Mirror supports the Labour Party but represents the labour party being unfortunate with the results  


 3) How does the Daily Mirror represent Teresa May and Jeremy Corbyn as political leaders? Look at the double page spread politics story and in particular the use of images.
Theresa May

  • A white British female 
  • Upper class
  • deemed as sturn / out of touch with ordinary people
  • use of jewelry indicates wealth 
Jeremy Corbyn
  • Represents working class 
  • positive image
  • thumbs up / smiling

4) Why did the Daily Mirror include a discussion about a Conservative councillor suspended for racism in the double-page spread politics story? 
To show that people who were voting conservative rather than labour has a racist side to it and they have just allowed racism to happen and take over by voting for conservatives.

5) How does the Daily Mirror represent celebrity and the royal family? Look at the front page stories on the CSP edition of the Daily Mirror.
The daily represents celebrity's as well as the royal family in a bad light as most of the story is about their personal life and something major going on .


Industries

1) What company owns the Daily Mirror?
The Daily Mirror is owned by Reach, which used to be called Trinity Mirror.


 2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
Moved towards a multi-platform landscape.  This means that it publishes and synchronises across its print, desktop and mobile platforms.  The Daily Mirror has provided this online content for free.  Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles.  Free providers make money from advertising space online.


4) What does IPSO stand for and what is IPSO's job?
Independent Press Standards Organisation. ... IPSO handles complaints and conducts its own investigations into editorial standards and compliance. It also undertakes monitoring work, including by requiring publications to submit annual compliance reports.

5) Why do some people want stronger regulation of British newspapers?
Some people want a stronger regulation of British newspapers because fake news can be displayed and if that happens more of the readers will believe it.

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