Coursework: Summer Project 2019

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 Research: lifestyle TV adverts

Nike: Nothing Beats a Londoner

 Narrative: What is the story of the advert?
This advert has people talking about their lifestyle and how it has a big  impact on them. They the then go onto talk about how it has made them become a true Londoner by Nike's help.

 Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
It is targeted to people who are sporty and love to keep a active lifestyle. It is aimed at people who also wear Nike.

 Representations: What representations of young people can you find in this advert? 
In the advert young people are shown if they work hard they'll be able to achieve their goal. It doesn't matter the ethnicity as this advert showed it was diverse. 

 Publix: Graduation

 Narrative: What is the story of the advert?
 A young boy who goes to school but finds it hard to be himself and ends up failings. The young boy ends up graduating  due to his family's help. The shop Publix was included in the advert to portray a message that shopping together brings family together.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
For families who shop at Publix.

Representations: What representations of young people can you find in this advert?
A diverse ethnicity and middle/middle upper classes are represented. 

Lynx: Is it OK for guys...

Narrative: What is the story of the advert?
Men who question themselves about their behaviour of life because men in today's society are portrayed as masculine and strong.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
This is advertised For men who shop online and like to buy lynx.

Representations: What representations of young people can you find in this advert?
 Young men who subvert stereotypes of how men have to behave in a certain way are represented to act in a certain manner.

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