Denotation and connotation
Denotation: In this Advert, I can see a young man and a young woman sailing on a yacht far from reality, casual relationship between pose indicates they are a couple. The woman, who is dressed in all white, is looking directly at the viewer and the man, who is sat behind her, is just in his own little world. In the background there is a direct representation of the ocean or being out sea. I can see there is also a direct representation of the perfume bottle and that the woman's eyes and the product name are both focal points. Connotation: The sailing is associated with wealth and relaxing on a summer holiday. It expresses the escape from 'real life' and the woman is associated with beauty, purity, youth and upper class lifestyle - meaning transfers onto perfume. The direct eye contact with viewer connotes independence and confidence, on the woman's behalf - meaning transfers to perfume (e.g: a woman who wears the scent can feel confident and of her self). In the ...