Denotation and connotation

Denotation:
In this Advert, I can see a young man and a young woman sailing on a yacht far from reality, casual relationship between pose indicates they are a couple. The woman, who is dressed in all white, is looking directly at the viewer and the man, who is sat behind her,  is just in his own little world. In the background there is a direct representation of the ocean or being out sea. I can see there is also a direct representation of the perfume bottle and that the woman's eyes and the product name are both focal points.

Connotation:
The sailing is associated with wealth and relaxing on a summer holiday. It expresses the escape from 'real life' and the woman is associated with beauty, purity, youth and upper class lifestyle - meaning transfers onto perfume. The direct eye contact with viewer connotes independence and confidence, on the woman's behalf - meaning transfers to perfume (e.g: a woman who wears the scent can feel confident and of her self). In the advert the tagline 'The fragrance to live all year long' anchors the meaning of the image and tells us that wearing the fragrance is not just limited to special occasions - it promotes leisure, confidence, freedom and the concept of living a luxurious life. 'All year long' plus the image also gives the idea of a endless summer.

Analysis:
The meaning is constructed especially across the advert, this begins at eye level and works down to the product name leading all the way down to the fragrance bottle associated to the feeling of wearing the perfume.