Industry and audience power essay

 “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

I strongly agree with this statement because the audience has free will and the power to choose which movies to give better rantings to, which artists to support and make them become famous and immediately get news and share it on social media.

One reason why I strongly agree with this statement is because of the media industry. Industries are the producers, the companies that produce (make) and distribute the media product this leads to industries having a strong interest in who their target audience is so that they can best appeal to them.  Due to most people self- promoting themselves nowadays for the public to see by uploading a video of themselves onto YouTube or any other social media sites and if enjoyed by the public eye, many  supporters will help boost their status by sharing their video. However before the internet, people had to be signed onto record labels to become an actual artistAn advantage is that self-promotion is less of a risk for record labels as they don’t have to pay for the artists as much as they did before.By  Putting videos on social media is likely to get more viral as audiences will share, like and comment more. A disadvantage is that once you have uploaded the music, people can copyright it and claim it lknmjas their own. You won’t be rewarded (given money) if the video goes viral, unless you become quite famous or well-known to do concerts ;Thus giving audiences more power. 


Another reason is due to the film and Tv industry as this allows individuals to record a certain program that they want to watch later on. This is done by downloading the program onto any device available and watch it later on that day. One advantage is that downloading , streaming or recording as this allows the immediacy for audience to watch whatever they want, whenever they want, wherever they want. This can also lead the audience to binge-watch as there is a greater amount of choices to pick from which allows gratification for the audience. One disadvantage is that the virtual world makes a Person become very antisocial and stops you from socialising  with the real world for example  getting fresh air, hanging out with friends,visiting places…etc.  In addition, Some films might be banned from the country and watching it might be illegal. When a new film recently comes out, social media is there as a "spoiler alert" and can ruin the show for you, giving audience more power.

A third and final reason to why I strongly agree is because of the newspaper industry. Back before the internet, which was roughly 27 years ago, Journalists had to travel around the world to capture that exact moment and be the first to report back to the paper within 24 hours. However to this present day, everyone can get the news immediately from sharing and receiving from social media. One advantage is that the cost will be cheaper for the industry as journalists would now travel less often and we can get the news faster and this creates a timeline of what is going on. With the internet, we can get more accurate points of view and record evidence onto devices for proof when needed. One disadvantage is that people spread around fake stories and make fake websites looking like real ones on the internet. Citizen journalism is now mostly used and it’s when we become the journalist, risking other people's jobs. 

Therefore concluding why I think  the internet has  given audiences more power than ever before.







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  1. i love your blog especially the background!!!!!!!!!!!!!!!!!

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