'Kim Kardashian Hollywood CSP case study'
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1) What is the objective when playing the Kim Kardashian: Hollywood game?n
The aim of the Kim Kardashian Hollywood game is to gain followers which would result in you leveling up from the z-list to the a-list - make your character famous
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celebrity may be a movie star, a major recording artist, international sports star, film director or an international TV broadcaster. They are part of a larger guide called The Hot List that has become an industry-standard guide in Hollywood.
3) How do you download the Kim Kardashian: Hollywood game?
You can download the Kim Kardashian: Hollywood game by searching for it on either the App Store (Apple) or the Google Play Store (Android) and then selecting the download option.
4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-List to A-List. As you play you will interact with a range of real and fictional characters in the United States and around many of the world’s most glamourous and famous locations. As you progress, there are collectibles and missions that will allow you to develop the status of your customisable character. Your ranking is determined by your position on the Top Stars list in Hollywood. They are sorted into six different lists, Unlisted being the lowest rank to the A-list being the highest rank. You rise up in ranks by gaining fans. The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.
5) What characters can you play as? What characters appear in the game?
In the game you play as the character that you have customised taking them through the journey of becoming an A-list celebrity. There are other celebrities in the game who are real and some that are fictional (these characters are NPC's).
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
I think that the intended audience for Kim Kardashian: Hollywood are young females (maybe ages 7-13) who are interested in becoming famous, whether that's online or in real life. This may also be because of the fact that females are more likely to play games on phones and tablets as they dominate the mobile and tablet gaming industry.
blocked in school, you can access the text of the article here.
It's additive to the audience because they are being entertained as they play the game since they might have a sense of escapism and enjoyment from living in a life that's not real. The game has tasks that make the audience want to complete therefore they'll be playing the game a lot.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu thinks that Kim Kardashian: Hollywood is so successful due to the publishing and product placement/placement as both Kim and Glu (Glu Mobile is a publishing titan in the mobile world) are powerful and trusted names, giving the game a significant advantage.
5) What does James Liu suggest is the reason players keep coming back to the game?
Frustration over the lack of energy. Most events require 1 more energy than you're given to complete in a sitting.
Representations
1) What representations of women can be found in Kim Kardashian: Hollywood?
Women are represented as strong independent women who have great fashion and are very feminine. They have the power to control their own life and choose what things they are into and desire.
2) What representations of race, ethnicity or sexuality can be found in the game?
In the game there is a variety of different race/ethnicity. The players can customise their character according to how they want (skin colour, facial features and their own name)
3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotypes by focusing on women's appearance, modelling and dating as a way to be successful. Similarly, celebrity is represented as something to aspire to even without an obvious talent or ability.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
-This has been seen as as the #gamergate controversy
-This caused issues with traditional male gaming audience
-sexual objectification of women gaming
Industries
1) How much does Kim Kardashian: Hollywood cost?
Kim Kardashian Hollywood costs around $53 million from in app purchases
2) How does the game make money?
The game is free to download but makes huge amounts of money from in-app purchases and subscriptions.
3) What subscriptions are available to Kim Kardashian: Hollywood?
Kim Kardashian: Hollywood was marketed and promoted by multiple television adverts for the game as well as social media promotion (through multiple accounts online).
The game: TV Show and social media channels are referenced in game. Player encouraged to engage online and gain bonus items for sharing on Facebook etc.
Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.
TV Show: Game appears on Keeping Up with the Kardashians episodes. TV Show is also referenced in game.
1) What is the objective when playing the Kim Kardashian: Hollywood game?n
The aim of the Kim Kardashian Hollywood game is to gain followers which would result in you leveling up from the z-list to the a-list - make your character famous
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celebrity may be a movie star, a major recording artist, international sports star, film director or an international TV broadcaster. They are part of a larger guide called The Hot List that has become an industry-standard guide in Hollywood.
3) How do you download the Kim Kardashian: Hollywood game?
You can download the Kim Kardashian: Hollywood game by searching for it on either the App Store (Apple) or the Google Play Store (Android) and then selecting the download option.
4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-List to A-List. As you play you will interact with a range of real and fictional characters in the United States and around many of the world’s most glamourous and famous locations. As you progress, there are collectibles and missions that will allow you to develop the status of your customisable character. Your ranking is determined by your position on the Top Stars list in Hollywood. They are sorted into six different lists, Unlisted being the lowest rank to the A-list being the highest rank. You rise up in ranks by gaining fans. The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.
5) What characters can you play as? What characters appear in the game?
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is - Diversion and escapism- leading a lifestyle that some people may aspire to
- Personal relationships- fully engrossed in ensuring your avatar is complete
- Surveillance- look at other celebrities to be aware of their lifestyle or daily routines
- Personal identity- look at their relationships for advice/ opinions
3) Why is the game so addictive for audiences?
blocked in school, you can access the text of the article here.
It's additive to the audience because they are being entertained as they play the game since they might have a sense of escapism and enjoyment from living in a life that's not real. The game has tasks that make the audience want to complete therefore they'll be playing the game a lot.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu thinks that Kim Kardashian: Hollywood is so successful due to the publishing and product placement/placement as both Kim and Glu (Glu Mobile is a publishing titan in the mobile world) are powerful and trusted names, giving the game a significant advantage.
5) What does James Liu suggest is the reason players keep coming back to the game?
Frustration over the lack of energy. Most events require 1 more energy than you're given to complete in a sitting.
Representations
1) What representations of women can be found in Kim Kardashian: Hollywood?
Women are represented as strong independent women who have great fashion and are very feminine. They have the power to control their own life and choose what things they are into and desire.
2) What representations of race, ethnicity or sexuality can be found in the game?
In the game there is a variety of different race/ethnicity. The players can customise their character according to how they want (skin colour, facial features and their own name)
3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotypes by focusing on women's appearance, modelling and dating as a way to be successful. Similarly, celebrity is represented as something to aspire to even without an obvious talent or ability.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Kim Kardashian Hollywood suggests that to get famous you must look a certain way and you need to be popular on social media as well. Usually people who are famous have talent in something like signing, dancing, playing an instrument, comedy, entertainment but Kim Kardashian Hollywood is basically saying that you don't need talent to be famous.
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
-This caused issues with traditional male gaming audience
-sexual objectification of women gaming
Industries
1) How much does Kim Kardashian: Hollywood cost?
Kim Kardashian Hollywood costs around $53 million from in app purchases
2) How does the game make money?
The game is free to download but makes huge amounts of money from in-app purchases and subscriptions.
3) What subscriptions are available to Kim Kardashian: Hollywood?
- Gold: 49.99 USD / month
- Silver: 19.99 USD / month
- Bronze: 4.99 USD / month
Kim Kardashian: Hollywood was marketed and promoted by multiple television adverts for the game as well as social media promotion (through multiple accounts online).
5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
The game design means that there is a great deal of media convergence. Media convergence is the merging of different media texts. They go as follows: The game: TV Show and social media channels are referenced in game. Player encouraged to engage online and gain bonus items for sharing on Facebook etc.
Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.
TV Show: Game appears on Keeping Up with the Kardashians episodes. TV Show is also referenced in game.
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