Apple Beats 1 Radio CSP: blog tasks

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Apple Beats 1 Radio CSP: blog tasks

Work through the following questions to complete your final Radio case study on Apple Beats Radio:

Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?
there are more radio stations and thousands of online broadcasters there is Improved quality as radio moved from AM to FM and now to DAB and many shows are downloadable on-demand.

2) When did Apple Beats 1 Radio launch and what is it?
Beats 1 is owned by Apple and launched in 2015 as a free live streaming global 'always on' radio station. It claims to work across genres but often focuses on indie and rap music.


3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
 IPhone users can listen to music that is being streamed for free but ITunes you still have to pay to listen to the music.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
To gain more control of the streaming market:  Apple already has a loyal and substantial consumer base through iTunes.  Apple Beats 1 is another method of keeping Apple customers away from competitors such as Spotify, Deezer, Amazon Music etc.


5) Why did Apple choose the three selected DJs for launch? 
Apple chose the three selected DJs for launching Apple Radio because they are established DJs who bring their own fan base. This means people will listen to Apple beats radio 1 because their fans will follow them. 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 
The use of DJs differs from Spotify, Amazon Music and other streaming services as they are more human and help to connect emotionally to music and personalities and people are always looking for emotional connections.

7) How does the content of the Julia Adenuga show differ from Radio 1? 
Julie Adunega's content differs from Radio 1 as she included interviews and podcasts as well as a huge selection of great music.


8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
Apple radio gives power to both the audience and the artist this is because of the large numbers of audience artists can get better feedback and release music that will be enjoyed by the audience.

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
Beats 1 and Apple Music isn't about taking on radio, it's about providing an environment to encourage people to pay a tenner a month to subscribe to Apple Music. This means they thought it would be successful because you pay less and it's not just about music it's about encouraging people.


10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
If Apple radio 1 had failed it might have also ruined the brand personality of both Apple and Beats meaning more loss.

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
The target audience is around 15-25. Also it refers to psychographics because I think more people will listen to beats 1 because of their interest in the genre of music. 

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
Personal Identity- Layed back personalities such as Julie Adunega
Personal Relations- A connection with personalities such as Julie Adunega
Surveillance- Information on new music


3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 
people can give feedback to Apple if they like what is being played and what future recommendations they have.

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Apple Beats 1 is aimed at a niche audience. BBC Radio 1 are aimed at a more Mass audience because they play the genre pop which is more popular to the grime genre. 


5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
Streaming services are the future music as people know what music they want to listen to and they don't like adverts.

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