Tatler: case study blog task General
General
1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and psychographics.
Based on the trailer I can infer that the video shows us people living posh lifestyles, therefore I think The people that produce Tatler are very upper class and have a rich lifestyle with the social class A. It also could be read by people who wish they were upper class and rich like lower class people with the social class grade C,D and E ( But it is not targeted at them).
2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine by talking about how it is basically targeted to the richest
readers in the country. Also Tatler is a niche magazine.
3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The age and gender of people that read Tatler are from 18 to mid 30's and is mostly read and aimed at females. Tatler is also aimed at the social class A ( upper middle class ). The household income is around £650,00 thus suggesting that this is read by a upper class person who is able to afford better things than those who are not in the social class A and B. The Tatler privilege club assumes a high level income and an elitist attitude which may alternate or offend people from a different social class.
Tatler reader (mostly females) think that fashion is all about buying designer things which in this case it has nothing to do with that. The name Tatler refers to 'tattle' a verb meaning someone who 'tells on' or gossips on someone so in this case the gossip is not about the celebrity itself but focuses on the inside scoop of their life. Tatler reader had spent £843 million in the last year.
5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
Tatler runs ; wedding guides, travel guides, spa guide, beauty and cosmetic surgery guides, watches and jewellery guides and school guides. This suggests that they look up to the Tatler company and they want to be like them.
Media language
1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?
Publication- The title is quite large and eye catching. It's in full view which suggests the title isn't well established, not easy to recognise.
Central Image- The central image is of a woman with edgy, bold makeup and hair.
Cover line- The magazine is bordered with cover lines about celebrities, parties etc..
Colour schemes- Pink-glamorous, feminine Yellow-peaceful, happy green-nature, calm
Name checks- James Corden, Georgina Bevan
Language-
Direct address-To address the reader in the cover lines
2) What is the font choice used in the title and what does this choice connote?
The magazine uses a serif font which is traditionally used in older, more sophisticated magazines. It has a more traditional and professional feel.
3) What font is used for the cover lines? What does that choice connote?
The cover lines use san serif which is typically more modern and used to appeal to younger readers. It has connotations of casual rather than sophisticated and posh.
4) How do the cover lines appeal to the Tatler target audience?
The coverless appeal the audience because they include gossip which consumers will be interested in knowing so that persuades them to buy the magazine.
5) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme for Tatler is limited mount of colours in order to prevent the cover becoming too busy. Pink, white, black and green are the 4 used for this magazine. They work well together to provide a particular vibe that relates to the magazine.
6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The colours are all very light save for the sudden kohl black eyeliner around the model's face which could show a new trend or fashion style.
Representations
1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)
The different groups of people on the covers are represented as aristocratic, wealthy, posh British women.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest that the lifestyle of rich people in the Uk is mainly busy however they can always have little read on gossip and whats new in the industry.
3) Are there any stereotypes being reinforced or subverted? How? Why?
Stereotypes being reinforced could be that the women of this generation are all interested in fashion and gossip. On the other hand the central image is portrayed in a subversive way, because she looks confident.
4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?
There are many stereotypes such as rich white people care about who is the best and how the can be better due to one of the coverlines that says "who is at the top of everybody's party list".
5) What would be the preferred and oppositional readings to this cover of Tatler?
Preferred reading for the Tatler magazine would be tht is professionl and whatever is said in the article my be reliable since its a popular rich magazine.
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Tatler does not reflect British life, it does not mention government problems such as money issues. It does not reflect lower class in British or families that struggle with disposable incomes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
The magazine represents the luxury and wealthy lifestyle in Britain e.g. going to the private schools, several holidays a year, buying the biggest high-end brand names. This is an inaccurate representation of Britain, it is the way the magazine has chosen to present Britain. This tells us many of the magazine's readers lead luxurious and wealthy lifestyles.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
People of colour or poorer people might be offended by the absence of appearance in Tatler as the people who model for Tatler are white and Tatler only talks and promotes luxury.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
Tatler's coverlines always have something to do with looking nice eg makup or posture.It also talks about the biggest parties in England,shopping and single rich men that you can meet up(dating websites)
Comments
Post a Comment